ABOUT US

Urthe Skincare (pronounced as "earthy") is a San Francisco-based skincare line that was developed to promote a more sustainable lifestyle by offering 100% organic products, as well as an integrated recycling/take back program. It showcases a brand and package design applied to a skincare line that uses recycled glass containers. Every has all-natural, vegan ingredients, is cruelty-free, and made with a “DIY” approach. 

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Urthe brings you products that are all-natural, vegan, safe, non-toxic, and effective. Because everything we put on our skin absorbs into our bodies, we are very mindful of which ingredients we use in our products, which is why we believe in the power of nature to bring results you can see and feel on your skin. We do not use any "filler ingredients," so all of the ingredients used in a product benefit the skin in some way. With raw ingredients ranging from green tea to Himalayan pink salt, we formulate treatments that combine vitamins and minerals to make skin healthy. Our products are all created by us from scratch and tested on us, real people – never on animals.

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Urthe was founded by Laura Schmaeler in 2018 in her San Francisco kitchen. Laura saw the amount of waste produced by the cosmetics industry and took the opportunity to make a change. "In six decades, we've created 6.3 billion metric tons of plastic waste, and only 9% of that has been recycled." In addition, "more than 120 billion units of packaging are produced every year by the global cosmetics industry." Therefore, Laura created this skincare line in response to how much packaging waste is produced from beauty products and the beauty industry as a whole, as well as promote a more sustainable way of using these products so that consumers are more aware of being environmentally friendly.

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Urthe's goal to be sustainable is achieved by following its Sustainability Cycle (below):